I am the Jill of all trades you need to lead your digital operation. I’ve held positions in editorial, marketing and advertising within traditional media and digital-only organizations. I am currently a product manager helping leading magazines and nonprofits build out digital engagement products. Previously, I sat at the apex of digital operations for the Houston Chronicle responsible for growing audience, revenue and brand awareness. If you need an accomplished, enterprising visionary who can establish a lasting presence in new markets or revitalize a mature product line, I am the results-oriented, decisive leader that can bring success to your team.
Austin, TX Area
Principal Product Manager, Digital Engagement
Responsible for the definition, adoption and successful rollout of capabilities that enable web and mobile personalization across the entire spectrum of consumer engagement as some of the biggest media brands in the world transition from traditional marketing tactics to omnichannel marketing automation and 1:1 subscriber engagement. Core focuses include recommendation engines, identity resolution and match networks, tag management, clickstream attribution and analytics, journey orchestration and omnichannel personalization.
Houston, TX Area
Director of Digital Content / Executive Producer
Serve as the local digital leader for one of the nation’s Top 10 regional news websites connected to one of the country’s best performing newspapers, along with overseeing subscriber website and mobile apps. The role sits at the apex of digital initiatives from owning content strategy, increasing brand’s reach via social media, newsletters, content marketing and other marketing efforts, and collaborating with the development team to build new interactive features and products.
Web Content Director
Served as the Web Content Director for Rigzone.com, the world’s largest news and career website targeted at the oil and gas industry. Responsible for creating content strategy, managing full-time and freelance writers across the globe, working with development team to build out new interactive features, and act as a brand ambassador for the company.
USER FRIENDLY MEDIA
The Woodlands, TX
Internet Product Manager
Served as the Internet Product Manager for the country’s 4th largest independent publisher of Yellow Page directories. Responsible for owning and managing product development of online marketing products to sell to the company’s more than 30,000 small business advertising customers.
FOX TELEVISION STATIONS
Sr. Web Producer
Progressed from Web Producer for KDFW FOX 4 in Dallas to increasingly more responsible position as Sr. Web Producer for KRIV FOX 26 in Houston during the launch and first 2 years of the myFOX network of local websites.
INTERNET BROADCASTING SYSTEMS
Internet News Editor
Internet Broadcasting Systems provides local news website platforms for local TV stations. I began my professional career with the company as an unpaid intern with KXAS NBC 5’s website, NBCdfw.com, and was hired to my first full-time position as a National Hub Editor in Minneapolis, MN. Within 8 months, I was promoted to Internet News Editor for Click2Houston.com and transferred to KPRC NBC 2 in Houston.
KERA 13 PBS
Local Producer, Children’s Television (Paid Internship)
Hired as Intern after volunteering during PBS’ quarterly pledge drives to produce local video segments that were placed inside PBS’ nationally syndicated children’s TV show “ZOOM”.